A Lesson on Original Design & Thoughtful Product Selection with Betsy Lindell, LEED AP | AB Ep 28

What happens when a designer crosses over to the world of product representation?
In this episode of Architecture Beyond, we sit down with Betsy Lindell — designer, founder of BetsyLindell.me, and product specialist — to explore the often-overlooked relationship between original design and thoughtful product selection.

From specifying systems in fast-paced studio environments to advocating for solutions that truly serve the people who use them, Betsy brings a rare and refreshing perspective. Her path from architecture to product advocacy challenges us to look beyond aesthetics and ask: What makes a design truly original? And how can we specify better, together?

🎧 What You'll Learn:

• Why product selection is design thinking in action
• How original design is rooted in user awareness and not just form
• Behind-the-scenes stories of bridging the gap between designers and manufacturers
• How to balance creativity with the reality of systems, reps, and code constraints
• Advice for emerging architects on working smarter with product reps

🛠️ Bonus for Our Listeners

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Use coupon code: aboriginal2025 at checkout for 15% off any course.

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Architecture Beyond is an exciting new podcast about life after architecture and the stories of those taking their gifts to impact the world beyond the studio. This is our first series of episodes, and we’re interested in your feedback. Are there some topics you would like to hear, or are you interested in being a guest? Go to Iamthestudio.com and click on ArchBeyond in the menu for more information.

Sponsored by iamthestudio architecture software courses (site here).